Internet Marketing and Promotion Strategy Essay -- Internet Marketing

Broad MarketsGoals (monthly)ExposuresConversion RateConversionsATV 900K .1% 4 $750 Top 3 Sites WebsiteImpressionsTraffic Visitor ProfileDemographic SegmentingFacebook.com 100,000About 124M organized Spontaneous -18-52 years old-Male & FemaleTwitter.com100,000About 27M-College student or graduate-Income $28-$100k+-Any ethnicity-Interested in starting a pipeline or developing business marketingLinkedin.com100,000About 60MAd FormatsThe ad format for broad marketing will be static images. All three websites will use the like image for branding consistency and so that each campaign can be easily calculated. The image will have a brand heading, cognitive content describing the promotion (10% off), and the same call to action. These variables will be changed monthly to calculate the effectiveness. The imagery will be simple and the text will target startup and small to medium sized businesses. Messaging StrategyThe messages main objective is to spread bra nd awareness and to present WebCom merchandisings website and design solutions, along with a promotion, and a call to action. The solutions will include marketing management, online advertising, and marketing agency solutions. The messaging will target methodical visitors by emphasizing WebCom Marketings as an alternative solution to having in-house marketing costs, and WebCom Marketings expertise. Separate messages will target spontaneous visitors by providing last minute solutions for businesses. important Goals of Ad ExposuresThe main goal of the ad exposure is to consistently create similar brand awareness across each broad marke... ...isitors are more likely to search for more universal terms than non-brand specific terms. Once the visitor has landed on the landing page, they are now considered a conversion. separatewise results that will be measured are the landing pages ability to retain the visitor, the call to actions ability to capture the visitor, and other notes ab out the visitors behavior. Special Offers and IncentivesSEO discounts will be similar to the other campaigns 10%, initially, and it will be recorded by the means of tour of clicks, and filling out the specific form, or providing the promo number over the phone. The offers on the landing pages and mediums used will include a expiration term to stick out acting quickly. VisitorsConversionsRevenueCostDiscounting PercentCost/Revenue Ratio6757$5,063$3,50010%79.14%Summary of Projected Revenue and Costs (monthly)