A Cup of Tea by Katherine Mansfield

A Cup of Tea  By Katherine Mansfield Rosemary Fell was not exactly beautiful. No, you couldn't have called her beautiful. Pretty? Well, if you took her to pieces†¦ But why be so cruel as to take anyone to pieces? She was young, brilliant, extremely modem, exquisitely well dressed, amazingly well read in the newest of the new books, and her parties were the most delicious mixture of the really important people and†¦ artists – quaint creatures, discoveries of hers, some of them too terrifying for words, but others quite presentable and amusing. Rosemary had been married two years. She had a duck of a boy.No, not Peter – Michael. And her husband absolutely adored her. They were rich, really rich, not just comfortably well off, which is odious and stuffy and sounds like one's grandparents. But if Rosemary wanted to shop she would go to  Paris  as you and I would go to  Bond Street  . If she wanted to buy flowers, the car pulled up at that perfect shop in Regent Street, and Rosemary inside the shop just gazed in her dazzled, rather exotic way, and said: â€Å"I want those and those and those. Give me four bunches of those. And that jar of roses. Yes, I'll have all the roses in the jar. No, no lilac.I hate lilac. It's got no shape. † The attendant bowed and put the lilac out of sight, as though this was only too true; lilac was dreadfully shapeless. â€Å"Give me those stumpy little tulips. Those red and white ones. † And she was followed to the car by a thin shop-girl staggering under an immense white paper armful that looked like a baby in long clothes†¦. One winter afternoon she had been buying something in a little antique shop in  Curzon Street  . It was a shop she liked. For one thing, one usually had it to oneself. And then the man who kept it was ridiculously fond of serving her.He beamed whenever she came in. He clasped his hands; he was so gratified he could scarcely speak. Flattery, of course. All th e same, there was something†¦ â€Å"You see, madam,† he would explain in his low respectful tones, â€Å"I love my things. I would rather not part with them than sell them to someone who does not appreciate them, who has not that fine feeling which is so rare†¦ † And, breathing deeply, he unrolled a tiny square of blue velvet and pressed it on the glass counter with his pale finger-tips. To-day it was a little box. He had been keeping it for her. He had shown it to nobody as yet.An exquisite little enamel box with a glaze so fine it looked as though it had been baked in cream. On the lid a minute creature stood under a flowery tree, and a more minute creature still had her arms round his neck. Her hat, really no bigger than a geranium petal, hung from a branch; it had green ribbons. And there was a pink cloud like a watchful cherub floating above their heads. Rosemary took her hands out of her long gloves. She always took off her gloves to examine such things . Yes, she liked it very much. She loved it; it was a great duck. She must have it.And, turning the creamy box, opening and shutting it, she couldn't help noticing how charming her hands were against the blue velvet. The shopman, in some dim cavern of his mind, may have dared to think so too. For he took a pencil, leant over the counter, and his pale, bloodless fingers crept timidly towards those rosy, flashing ones, as he murmured gently: â€Å"If I may venture to point out to madam, the flowers on the little lady's bodice. † â€Å"Charming! † Rosemary admired the flowers. But what was the price? For a moment the shopman did not seem to hear. Then a murmur reached her. â€Å"Twenty-eight guineas, madam. â€Å"Twenty-eight guineas. † Rosemary gave no sign. She laid the little box down; she buttoned her gloves again. Twenty-eight guineas. Even if one is rich†¦ She looked vague. She stared at a plump tea-kettle like a plump hen above the shopman's head, and her voice was dreamy as she answered: â€Å"Well, keep it for me – will you? I'll†¦ † But the shopman had already bowed as though keeping it for her was all any human being could ask. He would be willing, of course, to keep it for her for ever. The discreet door shut with a click. She was outside on the step, gazing at the winter afternoon.Rain was falling, and with the rain it seemed the dark came too, spinning down like ashes. There was a cold bitter taste in the air, and the new-lighted lamps looked sad. Sad were the lights in the houses opposite. Dimly they burned as if regretting something. And people hurried by, hidden under their hateful umbrellas. Rosemary felt a strange pang. She pressed her muff against her breast; she wished she had the little box, too, to cling to. Of course the car was there. She'd only to cross the pavement. But still she waited. There are moments, horrible moments in life, when one emerges from shelter and looks out, and it's awful. One oughtn't to give way to them. One ought to go home and have an extra-special tea. But at the very instant of thinking that, a young girl, thin, dark, shadowy – where had she come from? – was standing at Rosemary's elbow and a voice like a sigh, almost like a sob, breathed: â€Å"Madam, may I speak to you a moment? † â€Å"Speak to me? † Rosemary turned. She saw a little battered creature with enormous eyes, someone quite young, no older than herself, who clutched at her coat-collar with reddened hands, and shivered as though she had just come out of the water. â€Å"M-madam, stammered the voice. Would you let me have the price of a cup of tea?â€Å"A cup of tea? † There was something simple, sincere in that voice; it wasn't in the least the voice of a beggar. â€Å"Then have you no money at all? † asked Rosemary. â€Å"None, madam,† came the answer. â€Å"How extraordinary! † Rosemary peered through the dusk and the girl g azed back at her. How more than extraordinary! And suddenly it seemed to Rosemary such an adventure. It was like something out of a novel by Dostoevsky, this meeting in the dusk. Supposing she took the girl home? Supposing she did do one of those things she was always reading about or seeing on the stage, what would happen? It would be thrilling.And she heard herself saying afterwards to the amazement of her friends: â€Å"I simply took her home with me,† as she stepped forward and said to that dim person beside her: â€Å"Come home to tea with me. † The girl drew back startled. She even stopped shivering for a moment. Rosemary put out a hand and touched her arm. â€Å"I mean it,† she said, smiling. And she felt how simple and kind her smile was. â€Å"Why won't you? Do. Come home with me now in my car and have tea. † â€Å"You – you don't mean it, madam,† said the girl, and there was pain in her voice. â€Å"But I do,† cried Rosemary . â€Å"I want you to. To please me. Come along.The girl put her fingers to her lips and her eyes devoured Rosemary. â€Å"You're – you're not taking me to the police station? † she stammered. â€Å"The police station! † Rosemary laughed out. â€Å"Why should I be so cruel? No, I only want to make you warm and to hear – anything you care to tell me. † Hungry people are easily led. The footman held the door of the car open, and a moment later they were skimming through the dusk. â€Å"There! † said Rosemary. She had a feeling of triumph as she slipped her hand through the velvet strap. She could have said, â€Å"Now I've got you,† as she gazed at the little captive she had netted.But of course she meant it kindly. Oh, more than kindly. She was going to prove to this girl that – wonderful things did happen in life, that – fairy godmothers were real, that – rich people had hearts, and that women were sisters. She tu rned impulsively, saying'. â€Å"Don't be frightened. After all, why shouldn't you come back with me? We're both women. If I'm the more fortunate, you ought to expect†¦ † But happily at that moment, for she didn't know how the sentence was going to end, the car stopped. The bell was rung, the door opened, and with a charming, protecting, almost embracing movement, Rosemary drew the other into the hall.Warmth, softness, light, a sweet scent, all those things so familiar to her she never even thought about them, she watched that other receive. It was fascinating. She was like the rich little girl in her nursery with all the cupboards to open, all the boxes to unpack. â€Å"Come, come upstairs,† said Rosemary, longing to begin to be generous. â€Å"Come up to my room. † And, besides, she wanted to spare this poor little thing from being stared at by the servants; she decided as they mounted the stairs she would not even ring to Jeanne, but take off her things by herself. The great things were to be natural!And â€Å"There! † cried Rosemary again, as they reached her beautiful big bedroom with the curtains drawn, the fire leaping on her wonderful lacquer furniture, her gold cushions and the primrose and blue rugs. The girl stood just inside the door; she seemed dazed. But Rosemary didn't mind that. â€Å"Come and sit down,† she cried, dragging her big chair up to the fire, â€Å"m this comfy chair. Come and get warm. You look so dreadfully cold. † â€Å"I daren't, madam,† said the girl, and she edged backwards. â€Å"Oh, please,† – Rosemary ran forward – â€Å"you mustn't be frightened, you mustn't, really.Sit down, when I've taken off my things we shall go into the next room and have tea and be cozy. Why are you afraid? † And gently she half pushed the thin figure into its deep cradle. . But there was no answer. The girl stayed just as she had been put, with her hands by her sides a nd her mouth slightly open. To be quite sincere, she looked rather stupid. But Rosemary wouldn't acknowledge it. She leant over her, saying: â€Å"Won't you take off your hat? Your pretty hair is all wet. And one is so much more comfortable without a hat, isn't one? † There was a whisper that sounded like â€Å"Very good, adam,† and the crushed hat was taken off. â€Å"And let me help you off with your coat, too,† said Rosemary. The girl stood up. But she held on to the chair with one hand and let Rosemary pull. It was quite an effort. The other scarcely helped her at all. She seemed to stagger like a child, and the thought came and went through Rosemary's mind, that if people wanted helping they must respond a little, just a little, otherwise it became very difficult indeed. And what was she to do with the coat now? She left it on the floor, and the hat too.She was just going to take a cigarette off the mantelpiece when the girl said quickly, but so lightly and strangely: â€Å"I'm very sorry, madam, but I'm going to faint. I shall go off, madam, if I don't have something. † â€Å"Good heavens, how thoughtless I am! † Rosemary rushed to the bell. â€Å"Tea! Tea at once! And some brandy immediately! † The maid was gone again, but the girl almost cried out: â€Å"No, I don't want no brandy. * I never drink brandy. It's a cup of tea I want, madam. † And she burst into tears. It was a terrible and fascinating moment.Rosemary knelt beside her chair. â€Å"Don't cry, poor little thing,† she said. Don't cry. † And she gave the other her lace handkerchief. She really was touched beyond words. She put her arm round those thin, bird-like shoulders. Now at last the other forgot to be shy, forgot everything except that they were both women, and gasped out: â€Å"I can't go on no longer like this. I can't bear it. I can't bear it. I shall do away with myself. I can't bear no more. † â€Å"You shan't hav e to. I'll look after you. Don't cry any more. Don't you see what a good thing it was that you met me? We'll have tea and you'll tell me everything. And I shall arrange something. I promise. Do stop crying.It's so exhausting. Please! † The other did stop just in time for Rosemary to get up before the tea came. She had the table placed between them. She plied the poor little creature with everything, all the sandwiches, all the bread and butter, and every time her cup was empty she filled it with tea, cream and sugar. People always said sugar was so nourishing. As for herself she didn't eat; she smoked and looked away tactfully so that the other should not be shy. And really the effect of that slight meal was marvelous. When the tea-table was carried away a new being, a light, frail creature with tangled air, dark lips, deep, lighted eyes, lay back in the big chair in a kind of sweet languor, looking at the blaze. Rosemary lit a fresh cigarette; it was time to begin. â€Å"And when did you have your last meal? † she asked softly. But at that moment the door-handle turned. â€Å"Rosemary, may I come in? † It was Philip. â€Å"Of course. † He came in. â€Å"Oh, I'm so sorry,† he said, and stopped and stared. â€Å"It's quite all right,† said Rosemary, smiling.â€Å"This is my friend, Miss _† â€Å"Smith, madam,† said the languid figure, who was strangely still and unafraid. â€Å"Smith,† said Rosemary. â€Å"We are going to have a little talk. â€Å"Oh yes,† said Philip. â€Å"Quite,† and his eye caught sight of the coat and hat on the floor. He came over to the fire and turned his back to it. â€Å"It's a beastly afternoon,† he said curiously, still looking at that listless figure, looking at its hands and boots, and then at Rosemary again. â€Å"Yes, isn't it? † said Rosemary enthusiastically. â€Å"Vile. † Philip smiled his charming smile. â€Å"As a matter of fa ct,† said he, â€Å"I wanted you to come into the library for a moment. Would you? Will Miss Smith excuse us? † The big eyes were raised to him, but Rosemary answered for her: â€Å"Of course she will. And they went out of the room together. â€Å"I say,† said Philip, when they were alone. â€Å"Explain. Who is she? What does it all mean? † Rosemary, laughing, leaned against the door and said: â€Å"I picked her up in  Curzon Street  . Really. She's a real pick-up. She asked me for the price of a cup of tea, and I brought her home with  me. † â€Å"But what on earth are you going to do with her? † cried Philip. â€Å"Be nice to her,† said Rosemary quickly. â€Å"Be frightfully nice to her. Look after her. I don't know how. We haven't talked yet. But show her – treat her – make her feel -† â€Å"My darling girl,† said Philip, â€Å"you're quite mad, you know.It simply can't be done. † â€Å"I k new you'd say that,† retorted Rosemary. Why not? I want to. Isn't that a reason? And besides, one's always reading about these things. I decided -† â€Å"But,† said Philip slowly, and he cut the end of a cigar, â€Å"she's so astonishingly pretty. † â€Å"Pretty? † Rosemary was so surprised that she blushed. â€Å"Do you think so? I – I hadn't thought about it. † â€Å"Good Lord! † Philip struck a match. â€Å"She's absolutely lovely. Look again, my child. I was bowled over when I came into your room just now. However†¦ I think you're making a ghastly mistake. Sorry, darling, if I'm crude and all that.But let me know if Miss Smith is going to dine with us in time for me to look up The Milliner's Gazette. † â€Å"You absurd creature! † said Rosemary, and she went out of the library, but not back to her bedroom. She went to her writing-room and sat down at her desk. Pretty! Absolutely lovely! Bowled over! Her hea rt beat like a heavy bell. Pretty! Lovely! She drew her check-book towards her. But no, checks would be no use, of course. She opened a drawer and took out five pound notes, looked at them, put two back, and holding the three squeezed in her hand, she went back to her bedroom.Half an hour later Philip was still in the library, when Rosemary came in. â€Å"I only wanted to tell you,† said she, and she leaned against the door again and looked at him with her dazzled exotic gaze, â€Å"Miss Smith won't dine with us to-night. † Philip put down the paper. â€Å"Oh, what's happened? Previous engagement? † Rosemary came over and sat down on his knee. â€Å"She insisted on going,† said she, â€Å"so I gave the poor little thing a present of money. I couldn't keep her against her will, could I? † she added softly. Rosemary had just done her hair, darkened her eyes a little and put on her pearls.She put up her hands and touched Philip's cheeks. â€Å"Do you like me? † said she, and her tone, sweet, husky, troubled him. â€Å"I like you awfully,† he said, and he held her tighter. â€Å"Kiss me. † There was a pause. Then Rosemary said dreamily: â€Å"I saw a fascinating little box to-day. It cost twenty-eight guineas. May I have it? † Philip jumped her on his knee. â€Å"You may, little wasteful one,† said he. But that was not really what Rosemary wanted to say. â€Å"Philip,† she whispered, and she pressed his head against her bosom, â€Å"am I pretty? â€Å"

Examine the Importance of Demographics and Physical Infrastructure

Thorr Motorcycles: Perceptual Map Marketing Gary Phillips University of Phoenix Thorr Motorcycles: Perceptual Map Marketing Molded and marketed as Thorr Motorcycles, attributes were modeled after the Norse God of Thunder, Thor—strong, honest, and simply reliable product design, and loyal customers lived a lifestyle of freedom, mobility, and masculinity. Successful marketing, which promoted high- end motorcycles as an integral component of one’s lifestyle had served the purposes for sustaining Thorr with a 40% market share—iconic brand devotion (Apollo Group Inc. , 2008).Over the past months, sales have been waning largely because of changing market demographics —aging customer base, younger generations influx, and competition. The high-end lifestyle image and pricing was not appealing to the younger set; the time was ripe for seizing the opportunity for repositioning Thorr’s image in an expanding market. Assessing how consumers perceive brands, what factors are most important, and comparing attribute preferences by mapping the various aspects or dimensions is a process for creating perceptual maps—a statistical process, which is just one aspect of marketing research.Determining the most appropriate attributes to include in constructing the mapping model begins with Phase I, Phase II developing a marketing plan after assessing the feasibility for repositioning the existing Thorr machine, or introducing a new brand for sparking interest, desirability, and Phase III controls for gauging the effectiveness of the marketing plan and constant monitoring for a readied stance for making seamless, cost effective adjustments. Phase IDiscovering market position begins with an assessment of consumer perception for Thorr Motorcycles, in relation to competitors by choosing pertinent parameters, which clarifies strengths and weaknesses. Information gleaned from Phase I will provide the framework from which positioning strategies, new p roduct development options, and marketing plans can be launched within budget for ensuring success—increased sales, revenues, market share, and enhanced corporate value.Quality engineering, price, lifestyle image, and cool were choices that approximated scenario optimal selections. Brand Thorr is synonymous with quality engineering a core value that must not be abandoned. Maintaining quality engineering sustains customer perceptions of excellent quality products, which is an important aspect of corporate credibility. Occupying the mind space of target markets with a notion of credibility is one-step in assuring that Thorr will be a company that individuals look forward to doing business.Pricing is important to most consumers, especially during contracting economies. Cruiser Thorr pricing schedule was negatively viewed by respondents, and an insight was gleaned that pricing strategies would have to reflect these facts. It became apparent that younger customers had less disposa ble cash, thus part of the solution was revealed that offering more affordable products, which still retained a standard of high quality, seemed to be attributes for developing a new marketing plan and possibly a new product line.Creating a lifestyle within product design will create a situation when customers will primarily make a purchase based on acquiring a lifestyle, an image, fulfilling a psychological need for acceptance—belong to a group. Choosing cool, is an attribute that comprises lifestyle; therefore, opting for services would have provided an additional unique dimension for deciding to reposition Cruiser Thorr.Added dimensions of functionality, which cover four appropriate mapping attributes will provide more solid footing for making a decision to target a new market segment—the younger generation—with an exciting, hip, affordable machine, which reinvented a lifestyle, continued dedication to quality, featured expanded services, including finance op tions, maintenance training, and club ride rallies, that would serve to establish loyalty with customers, dealers, and distributors (Apollo Group, Inc. 2008). Phase IIAnalyzing the information provided by perceptual mapping and other marketing research information must be considered carefully, constructively, and fairly by applying critical thinking skills. How will marketing strategies placed into action effect other aspects of the corporate environment—internally and externally in the marketplace of many eyes and ears tuned in on marketing strategy position and consumer perceptions influenced by segmentation into changing demographics offering new products aimed at younger customers.Will a less expensive new model with enhanced financing opportunities and expanded services erode customer perceptions of Thorr Motorcycles losing touch with a commitment to excellence in quality? The evidence revealed that a different segment— younger individuals influenced by price more so than the aging customer base that has buoyed Thorr’s success over the years is fueling the growing motorcycle market. The younger generation could not care less about the brand image of Cruiser Thorr, let alone purchasing one, which is way out of the preferred price range.For these reasons and the fact that Cruiser Thorr is in stage four of its product life cycledeclining sales—the marketing plan should launch a brand new product, one that sustains the corporate core value of commitment to quality excellence and offers the new market niche affordability, financing options, and enhanced services. This will require a differentiation in the marketing mix. According to Perreault and McCarthy, Jr. , 2004, â€Å"By differentiating the marketing mix to do a better job meeting customers’ needs, the firm builds a competitive advantage† (p. 81).Shifting the market plan with changing differentiation attributes mix now focused on affordability, attractive financi ng options, and expanded services including social fraternities, the new customer base will be more inclined to view the innovative two-wheeler as a commodity, which offers superior value and quality. Realigning internal corporate processes and unifying the change in focus on a new product goal will cause other processes in the marketing mix to function smoothly for promoting and placing the new product in a position to be perceived in a positive light.Attracting this new demographic and creating a buzz about the new now motorcycle will also sustain the lucrative licensing of product accessories that has been an important component of the corporate landscape and market environment. Phase III The perceptual map considerations for Cruiser Thorr were appropriate and by incorporating attractive financing options, some of the younger demographic segments opted for the higher priced Cruiser.This was an effective consideration for continuing the Cruiser brand, even though the product life cycle is in its final stages. Assessing the correct parameters for RRoth fell a bit short of the mark. Not including the cool parameter in the control or monitoring phase of the marketing plan for analyzing partial research findings was a mistake and one that I should have considered separate from lifestyle in this phase of the marketing plan. Cool is the in ord and a defining characteristic of lifestyle association by the younger crowd. Using the more efficient engine—increased miles per gallon coupled with lower maintenance costs—in the R Roth machine was a sound move, which not only provided the vehicle for offering affordability, but the technical knowhow provided by research and development has successfully sustained a core value of Thorr Motorcycles—a commitment to engineering quality excellence. ConclusionFierce competition is commonplace in the evolving global marketplace and oftentimes corporations experience performance changes such as sagging sales, w hich affected the product revenues for Cruiser Thorr, a brand that had sustained corporate values and created wealth for shareholders over the years. The forces that be at Thorr Motorcycles, moved swiftly to determine the parameters, which could be the cause for sales to decline in an expanding market sector.Management effectively transformed a problematic situation into an opportunity for creating new product lines, which provided a differentiation of marketing mix with greater emphasis on affordability, financing options, refined engine technologies, and enhanced services, which combined to create renewed interest in a product brand that was fast becoming known for a reinvented lifestyle—the image of cool. Capitalizing on market research paved the way for some of the younger generation to opt for the high-end Cruiser Thorr, which was offered with attractive financing and insurance plans.The mix combined to infuse increased sales for Cruiser Thorr, a product in the last stag es of its product life cycle and introduce an innovative product that was establishing itself as a popular lifestyle brand, which was just in the beginnings of its product life cycle—a good mix for young and old alike! References Apollo Group, Inc. (2008). Cruiser Thorr Simulation. Retrieved July 11, 2009, from University of Phoenix database Perreault, W. D. , McCarthy Jr. , E. J. (2004). Basic marketing: A global-managerial approach, (15th Edition). McGraw-Hill Companies.Perceptual Maps are visual picture of what the customer thinks about a product. â€Å"Perceptual Maps help to compare the brand’s attributes with those of the competitors and to ascertain market position† (University of Phoenix, 2004). In the simulation, the writer created a perceptual map for the motorcycle company Thorr Motors. The perceptual map will help the owners create a marketing plan to assist in sustaining a high brand image of their motorcycles. This paper will discuss three phases o f the simulation. These phases are the situation, recommended and solution.The results of the simulation will be discussed. Finally, the paper will discuss relationship between differentiation and positioning of products or services and the impact of the  product life cycle on marketing. Background Thorr Motorcycles Inc. manufacturers over 200,000 motorcycles each year. In addition to manufacturing motorcycles, they sell T-shirts, motorcycles shoes, and small leather goods(University of Phoenix, 2004) . The company also provides their customers with a number of  services from dealer training, motorcycle rentals, and motorcycle riding training.I have just  been recruited to the management team as the new market manager. I am going to help the company construct a perpetual map to help Thorr Motorcycle’s Inc. create a new market ingstrategy. Phase I Currently, the sales of the motorcycle Cruiser Thorr are decreasing rapidly. The sales are Sample Final Examination MKT/421 V ersion 10 1 MKT/421 Sample Final Examination This Sample Examination represents the Final Examination that students complete in Week Five. As in the following Sample Examination, the Final Examination includes questions that assess the course objectives.Although the Sample Examination includes one question per objective, the Final Examination includes three questions per course objective. Refer to the questions in the following Sample Examination to represent the type of questions that students will be asked in the Final Examination. Refer students to the weekly readings and content outlines for eachweek as study references for the Final Examination. Week One: Marketing Fundamentals Objective: Define marketing. 1. Marketing a. means selling or advertising b. eans exchanging offerings that have value for customers c. involves actually making goods or performing servicesd. Does not impact consumers' standard of living Objective: Explain the importance of marketing in organizational su ccess. 2. In 2006, Starbucks  ® produced the movie, Ak  eelah and the Bee . This is an example of a. Diversification b. market development c. product penetrationd. differentiation Objective: Describe the elements of the marketing mix. 3. All of the following are product-area decisions EXCEPT a. quality level . market exposure c. brand named. packaging Objective: Explain the importance of the marketing mix in the development of marketing strategyand tactics. 4. Scott Paper uses many intermediaries to reach its target markets; Citibank ® uses none. Which of the marketing mix variables is being considered here? a. Penetrationb. Productc. Promotiond. Place Objective: Create a marketing plan. 5. __________ refers to putting marketing plans into operation. a. Delivery b. Implementation c. Operational planningd. Strategy planning

How McDonalds use motivational theories Essay

To what extent do McDonalds use motivational theories to enhance the performance of their employees and hence increase efficiency/productivity? Are these methods effective? Introduction McDonalds is a large multinational company that supplies millions of people with fast food. It is important for them to ensure that the workforce they employ is working to their full potential. McDonalds are very customer/ market orientated. They depend on a reputation for customer service. If employees are not motivated then this will suffer. If workers aren’t motivated costs rise. E.g. training costs increase in proportion to staff turnover. â€Å"When an employee is given a task to do and it is not carried out satisfactorily, this failure may well be due to a lack of motivation, rather than a lack of ability†. With this in mind McDonalds must ensure that their workforce is motivated. Motivation can be linked to a number of factors such as pay, working hours, working environment etc. (see appendix p1 for full list). As well as these the corporate culture and management styles can play a part influencing the motivation of the employees. Well-motivated employees achieve more. They are more committed, vigorous and productive. Over the years various strategies for motivating employees have been developed. These are known as motivational theories. Many different and often contrasting theories have been put forward by a number of different theorists (see appendix p1, p2). I am going to look into the extent that McDonalds, Hertford, use these. Hypothesis/theories Employees who are poorly motivated often score badly on at least one of the factors influencing motivation: an undemanding job, unpleasant working conditions and low pay. (see appendix p1) A lack of motivation- either limited to one area or department, or spread throughout the firm- cause employee dissatisfaction. This results in a higher labour turnover leading to a waste of time and money (see appendix p2) increased incidents of absenteeism and/ or sickness, poor timekeeping, and more disputes between both formal and informal groups within the firm. Motivational problems are not easily overcome. Normally if one person in a whole workforce is unmotivated they will start moaning to the other employees. This can then cause the problems to spread as those that have heard the moaning may also start to moan (low motivation and moaning become contagious). The problems become very hard to stop dead. I feel that an organisation such as McDonalds will try to prevent them arising in the first place. Also according to V.H Room the greater the motivation of an employee the greater the chance of them performing a set task providing they have the ability. He put this into an equation: Performance = Ability x Motivation (people need the ability to do a task but they also need the motivation to do it) This equation leads me to think that McDonalds will use a lot of motivational theories as the equation shows that motivation is a very important factor influencing a person’s performance so McDonalds will try to increase it in as many ways as they possible can. Method Primary research To find the information that I needed I constructed a questionnaire table that gave me a lot of information in as little a time as possible. One table told me what McDonalds were doing to motivate the staff and which of these motivation techniques they found effective. (See appendix for method on the  questionnaire and data collection) Secondary research I used data collected by the key skills group in my year. They constructed a questionnaire to pupils in year twelve to find out â€Å"what factors motivate them in their paid work and how this information could be useful to employers†. Then I took particular questions from this for my work and they gave me the results for these. The questions that I used were 5,6 and 7. (See appendix for copy of this questionnaire Pages 6,7). This was relevant to me as some of the question lead to answers that could be related to motivational theories and motivation in general. Analysis The results collected showed that McDonalds used a lot of factors to motivate their workforce and the results showed that the factors the employees found the most important in motivating them were the ones that McDonalds had satisfied well. (The results table in the appendix p4,p5 shows this where the two columns both have the number three in them) It seems that rather than use one single motivational theory McDonalds have taken all of them and tried to combine as shown on the bottom of the back page in the appendix where I have linked factors from my questionnaire table to specific theories. (See appendix p5 for evidence) McDonalds has a democratic leadership style and a task culture (see appendix for definitions/explanations p1) both of which are associated with McGregors theory Y worker (see McGregor in the appendix p1). This increases motivation according to the survey that was carried out by the key skill group. (See appendix p8 for results proving this) There is group working associated with Elton Mayo yet there is a performance related pay scheme that would be linked to F.W Taylor. They have even taken into account the work done by Fredrick Hertzberg which says that an  employees needs can be put broadly into two categories of motivators and Hygiene factors (see appendix p1 Hertzberg). He says that although hygiene factors should be present- motivation falls if they are ignored- they themselves do not motivate employees. His theory suggests that managers must provide motivators in the form of job enrichment and job rotation schemes. As you can see from the table of results (appendix p5) McDonalds staff have said that this is important to them and have said that job rotation schemes have been used and used well. The Questionnaire that the key skills group constructed showed that most of the students were given training in their job and that the vast majority thought that they should have been trained. It is suggested that if proper training were given it would motivate the employees. However I feel that whether an employee is given training or not is better linked to Hertzberg’s motivators and hygiene factors because he says that a hygiene factor alone will not motivate a person however if the factor is neglected then it will cause a lack of motivation. This seems to be the case with training as shown by Question 6 of the key skill questionnaire. Evaluation My prediction that McDonalds would use a lot of motivational theories seems to be correct, as they do not just use one of the theories they have integrated all of them And they have a democratic leadership style. However despite all this they still have quite a lot of labour turnover. â€Å"We do everything we can to ensure that the staff are motivated. We give them proper training and a 4 week trial period yet myself and my colleagues still find ourselves short due to employees not staying with us for that long† said the store manager when I was conducting my research. One view (a) could that this could be down to the fact that most of the employees are young and still at school, college or university. Therefore they may quit the job when they have to start revising for exams, when they go home from their universities or when they finish school and go in search of a permanent higher paid job or career. All of this leads to higher recruitment and training costs. Showing that although the staff they have stated they are motivated they are still losing employees thus showing that they are not being as efficient as they would like. They are making their employees more productive and efficient but are not being efficient in keeping them. (See problems of labour turnover in the appendix p2). Another view (b) could be that staff do not see McDonalds offering a long term career. Alternative jobs are available to the staff and the pay is about the same (Evidence from results of Q5 in the key skills survey). This indicates that their staff retention problems are more likely down to the factors outlined in view (a) above. Conclusion From the data collected I can conclude that McDonalds in Hertford uses motivational theories to a very large extent. My research showed that they have tried to take all of the theories, put together by all of the theorists, and combine them as well as adopting a democratic leadership to make sure that they benefit from a hard working, motivated and therefore productive workforce. The company appears to have the correct type of management as the results of the key skills survey question 7 (See appendix p8) suggests that the workers are McGregors theory Y workers (appendix McGregor p1) I feel that the company is being effective in motivating the employees and my research proves this. This shows that they are using all of the motivational theories to their advantage shown in the appendix where the motivational factors are linked to theory. One of the reasons for motivating the workforce was to increase productivity and I think that they have done this as my questionnaire showed that the employees were motivated. This motivation will increase their productivity and performance according to the manager and V.H Rooms equation. (See appendix p2) I conclude that McDonalds have increased their efficiency to a small extent just by increasing staff productivity because if each worker is producing faster then they are cutting costs in the form of time. However my research showed that McDonalds, Hertford, are not being as efficient as possible as they are still suffering from labour turnover but this may be nothing to do with lack of motivation but simply that the predominantly young staff do not regard it as long term employment option although they do tend to be employed for 1 to 2 years as part time staff.

Journal 3 and 4 Essay Example | Topics and Well Written Essays - 1000 words

Journal 3 and 4 - Essay Example It was a new finding for me to know that women in Ethiopia are living in patriarchal society, where men are the dominant, as they create all laws and policies in politics and economy. Here, women do not have any role in the society. Instead, most receive the treatment similar to that of women slaves in the past. It was shocking to know that Ethiopian women work more than men do, yet they are paid less. The low income of the Ethiopian women has forced them to get involved in other jobs that include low human standards, such as prostitution, in order to get money to provide the basic needs for themselves and their children. Their suffering does not end by them selling their bodies to men; most Ethiopian women are infected with HIV. These findings make me question the effectiveness of the Ethiopian government. It is disturbing that this government has failed to embrace effective strategies to protect women. Another new concept that I learned from the reading was that there are different kinds of violence women suffer during conflicts. Apart from physical attacks, women suffer violence within the contexts of politics, inequality, rape, family, and peacemakers. Suffering from relatives was a new idea that I did not think of. Some women deliver their own member of family to justice if they are involved in corruption. This idea can be connected to our first reading in our first class, where the report explained the way women would define security, compared to men. To women security is the safety of her children and family and being able to provide all the basic needs for survival, while for men security is all about weapons and guns. Thus, it is painful for a woman to surrender one of her relatives, who is supposed to be under her protection and a part of her responsibility. However, if this member was not surrendered then he can affect her safety and safety of her other family members. Th erefore, women

Legal Aspect of Nursing Case Study Example | Topics and Well Written Essays - 500 words

Legal Aspect of Nursing - Case Study Example The physician should have looked for an alternative source of the anesthetist or take the patient to another hospital. Failure to provide the appropriate care and referrals to the patient. The physician did not give the patient good care when he was in the hospital. The physician should have spent the night checking on the patient to see any progress or complication that may arise. Failure to communicate. The physician did not communicate to his seniors or other medical agencies to seek for assistance. There are many medical centers that would have carried out the surgery if they were notified. The hospital could also have requested aid of an ambulance to transfer the patient to another center. The emergency center physician who represents the hospital is liable for the liabilities raised. The physician did not do a conclusive assessment on the patient to determine the urgency of the surgery. This would have enabled the physician to look for an alternative hospital where the surgery would have been done immediately. The physician did not have the anesthetist in the center. This is a sign of lack of commitment in his duties. The physician must ensure that there are all necessary medicine and chemicals at all times. The orders must be mad in advance before the stock ends. If the physician had done a prudent assessment on the patient, he would have communicated it to Jose’s parent so that she can take the necessary step to ensure that the patient receives treatment in another hospital. Having done the x-ray on the patient, the physician should have done minor treatment instead of giving sedatives only. The court would rule against the hospital and physician. The care standard that was given to the patient is below standard. If the hospital had attended to the patient on time, there would not be any complications on the patient. In the case of Hall v. Arthur, the United States court of appeal upheld a trial court decision, which held the

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 10

Marketing - Essay Example It thus makes sense to have a bank with a global reach that makes it easy for the expats to access their money in the right currency and amount whenever need arises. Such banks include Barclays, HSBC, City Bank among others (Czinkota and Ronkainen, 2007, p. 119). One of the main reasons expats would be interested in a global bank is that one can have all the information concerning their accounts at all times. Most global banks offer international accounts accessible from any part of the world. This easiness of information access is one reason expats need to consider global banks. They get to know all the charges incurred in all the transactions they make on their accounts. Another reason a global bank is the right choice for expats is that they have the added advantage of not only accessing their money whenever they need it, they also get it in whatever currency they desire. Due to the bank’s global reach, exchange rates are also deemed to be reasonable as they are normalized all across its branches (Czinkota Ronkainen, 2007, p. 77). It also occurs that due to their large sizes, these banks have the luxury of offering the best exchange rates on the market since they enjoy economies of scale. Thus, they make profits depending on volume in spite of exorbitant rates. The expat also gets to build their banking reputation with the given bank thus improving their credit ratings. This is most important when one requires a loan to finance a given project in the new country but is short of funds. Since they have good credit ratings with their banks, they easily qualify for loans without much of a hassle. It is a great way of getting things done. A great advantage with having a global bank is that most of them offer a safe haven for one’s cash. Due to these banks’ sheer size, they are very reliable in terms of the safety of funds. Most of them have been in operation for more than a century and have this most enviable reputation for dependability. The ir big sizes also offer excellent ways for tax efficiency given that they mostly normalize their operations across all branches the world over. It is thus to the benefit of the expat to have such an institution at their service whenever they travel around the world. Besides offering peace of mind, these banks enable the expats focus on other matters while they take care of the monetary matters (Czinkota and Ronkainen, 2007, p. 103). Financial Services That Might Interest Expats Living in Hong Kong and Singapore C5.2 tabulates countries, according to rank, basing on a few selected factors. Among them is the longevity of residence in a foreign country, earning and saving for the expats, the luxury facilities in these countries available to the expat and the cost of accommodation compared to the expats’ domicile. The financial services that would most interest an expat are the earning and saving capabilities, the availability and affordability of luxurious facilities and the cos t of accommodation. The expats’ ability to earn and save money in the new country is of great importance. This depends greatly on the cost of living. If the cost of living in a country is low compared to the amount of money to be earned as an expat working there then that country is deemed to attract a lot of foreigners working and living there. India, Singapore and Hong Kong have the highest rating in this area owing to the low

Laplaces Conceptions of Spiritual Counseling Essay

Laplaces Conceptions of Spiritual Counseling - Essay Example In the words of Jean LaPlace from the 1975 book â€Å"Preparing for spiritual direction†, spiritual direction is defined as â€Å"the help one person gives another in assisting her to become herself in the faith.† This unbiased perspective of what is the role that God plays in each human’s heart (which is same, and nuclear) is what makes â€Å"Preparing for spiritual direction† such a great book, not just for future spiritual counselors, but actually for anyone who wants to understand his own conscience; similarly, it’s not just a good book for people who practice Christianity, but for any member of any religion, since it aims for an universal conception of God; Creeds are but perspectives, and despite the existence of many branches, the source is but One; and the source is within each man’s heart. A counselor is someone who has come to terms with his own heart, which grants him the ability to make fellow humans come to terms with theirs. The book is a clear and practical guide to assist any priest in offering counseling and spiritual direction. It’s structured in five parts, which reflect the progression that must be undertaken by anyone who wishes to be a spiritual director. First and foremost, one needs to be able to direct his own conscience, before he can except to be able to effectively help others; one cannot possibly expect to stabilize other spirits unless he has settled his own spirit first. Inner peace invites outer peace, in the same measure that inner turmoil only brings about outer confusion. So, the spiritual director must direct his own conscience before he attempts to illuminate anyone else's. Second, we who follow this path must understand the nature of the spiritual dialogue; we must understand prayer, and we need to learn listening to the silent voice of the heart, which is no other but the voice of God. We must learn to realize the universal currents that bind the whole of humanity together, we must learn to see God in our own lives before we expect to point out how god manifests in the lives of those we seek to advice. The spiritual director is a person of prayer and experience, who understands and accepts his strengths as well as his shortcomings, his sins as well as his virtues; he's someone who learns to understand and cope with his feelings, and trough such knowledge he is able to understand others and help them manage themselves. Third, LaPlace elaborates quite clearly on the details regarding the formation of a Spiritual Director. Not only must he be able to listen to his own inner voice, but he must also be able to listen to others, and reach out to them in order to help them find their own strengths. The director must be both a witness and a friend; he must be someone who helps, either by asking or listening, but especially by being able to discern the appropriate time for each. His every effort must be focused in bring about awareness, and he should direct the advisee into learning to direct his own conscience. Fourth, the author talks of the kinds of spiritual direction. According to Laplace, all persons should be regarded equally by the spiritual director, and there should be no distinction between persons, religious or otherwise and even priests. Although, each particular case prompts for a specific guidance; we must learn to adjust our methods accordingly. The spiritual director must be a sharp observer of human differences, in order to determine which road is more suitable to lead each person to himself. Finally, the last section of the book is about the psychology of the directed, which is a refining of the spiritual director's formation. This part offers practical advice about counseling and directing

Systems and Cultural Investigation Essay Example | Topics and Well Written Essays - 1250 words

Systems and Cultural Investigation - Essay Example This paper seeks to analyze the cultural systems that exist in healthcare organizations The term system is a set of interrelated, interacting or interdependent elements that may be used to work together in a certain work environment to perform a particular task that is required by the systems aim. Systems can be improved all the time but before it is improved one must consider knowing how its products are created, the reasons why they are created and how they can be improved. Many systems work under some set of principles so as to help us understand how they behave, for example, the whole system may have one or more of the defining functions. Each part of the system can affect the characters and behaviors of the whole system. Also, it is equally important to note that behaviors and properties of just one part of the system can be very dependent on the behavior of the other parts of the system. Each part of the system may necessarily but may be insufficient to operate alone so as to carry out fully the defining role of the whole system. Healthcare system is often very cumbersome and opaque to their users including patients, nurses, and even the physicians. It best described as complex adaptive systems because they are collections of the individuals who are very free to act in various ways that are unpredictable. The boundaries of the organization can be very fuzzy since membership changes and providers of the services can simultaneously be members of other sub-systems. Given the complexity of these sub-systems, the action of the individual teams are much interconnected so that the action of one sub-system can change the whole context of the other sub-systems. Microsystem may change over time so that it can respond to the needs of their patients, staff members and the external pressure from the surrounding environment. They try to coexist properly with other

The Darlling by Anton Chekhov Research Paper Example | Topics and Well Written Essays - 1250 words

The Darlling by Anton Chekhov - Research Paper Example Although Olenka is charming, sweet and impassive, her weakness is found in forming personal opinions which changes in her encounters with men. The story presents a woman’s pursuit for love characterized by constant heart-breaks, loneliness, and disappointment. Moreover, it portrays the Russian society’s way of life as it was in the Nineteenth century. This paper examines the styles, themes and traits of characters as portrayed in the short story. Style Realism The realism style features predominantly in Chekhov’s story. This realistic style provides the reader with ideas concerning unfavorable way of life rather than ways in which he or she can lead a productive life. "The Darling" portrays people’s way of life in a Russian village to a certain extent. Chekhov focuses on the ordinary particulars of daily life as significant pointers of character, which gives the tale a fairly static tone, as relatively small events occurs in Olenka's life. In this sense, O lenka’s life is characterized by a sequence of marriages as well as deaths signifying the mundane activities or incidences in the society (Garnett 6). Soliloquy In the story, soliloquy is used in a number of instances, especially by the protagonist. Chekhov has used soliloquy to present the ideas of his characters as well as present their personal thoughts concerning her life and incidences that occurs around her. Olenka usually admires other people but keep the complements to her, because of the doubts that they may not be received with appreciation. This marks part of the soliloquy in the story. For instance, Olenka gives a soliloquy when she portrays her admiration towards Sasha, "You pretty pet! ... my precious! ... Such a fair little thing, and so clever." (Chekhov 12). Narrative Tone Narrator’s tone in the story provides Chekhov’s perspective regarding the character of Olenka. The protagonist’s character tends to portray a woman solely dependent on her relationships with men in order to find meaning in life. In addition, Chekhov evokes sympathy for various predicaments that women experience, which are associated with their lack of education as well as social reputation or status. Women facing these education and social status related troubles are portrayed to have a life of intellectual and emotional reliance on men. Besides, â€Å"The Darling† celebrates the protagonist’s character as a model of self-sacrificing maternal love. Denouement Chekhov used denouement to depict the climax of the story. Close to the end of the story, Olenka’s life assume a more fulfilling turn with the homecoming of Vladimir and his son Sasha. Her life begins to brighten with every encounter with Sasha as her presumed son. However, she is still worried that the things might turn out like they have been in her past life. Olenka fears that she may lose Sasha to his mother in the future. Although she happy for the time, things may c hange to what they are used to be: a lonely life full of grieve and heart breaks. Themes Female Disempowerment One of the themes apparent in Chekhov’s story is that of female disempowerment. In â€Å"The Darling†, Chekhov used his central character to present female disempowerment through her characterization as a model of female selflessness. It can be observed that use of the kind word "darling" not only patronizes but also demeans the protagonist. The society tends to congratulate or praise Olenka for subordinating or depending extensively on male intellect as well as

Why People Tell Lies Essay Example for Free

Why People Tell Lies Essay Telling a lie is something that seems to come naturally to people. It is usually a tall story used to hide their shortcomings as individuals or hide actual events that may prove to be detrimental to certain situations a person is involved in. When a person lies because of those reasons, he hopes that the person he is telling it to will believe it and forget the situation that currently exists. The reason people lie vary in reason and depends upon the age of the liar. As children, a lie is sometimes part of an over active imagination. As adults, the lies are told to make their lives seem more interesting than it usually is. Or, among friends, a lie is told to protect feelings or secrets. A lie told by a friend to cover up another friend usually builds the â€Å"I got your back† basis of the friendship. Lies told for any reason is unacceptable. There is no such thing a small lie or a white lie. A lie is a lie and it has severe repercussions once it is discovered. Sometimes, a person becomes a congenital liar because he is afraid that people will not like the real him. So he makes up a totally different personality to make him more popular with people. Unfortunately, once the lie is caught, that usually means the end of that relationship. It is said that a person who says he never lies is a liar himself. I would tend to believe that because some people do not even realize they are lying to people anymore. The people around us who are supposed to be our role models, the celebrities, the politicians, even our own parents, lie at certain points during their lives for one reason or another. So how can they expect us to tell the truth all the time when they themselves cannot be bound to it? Lies are also told in order to assert authority. Leadership by fear it is called. An empty threat that nobody is serious about following through on. Basically, people lie simply because it is easier to deal with a lie and tell people what they want to hear instead of telling a truth that would have to be justified in the end. Why People Tell Lies (Final Version) Some people believe that lying is an act that comes naturally to everyone. The reasons for telling a lie is as varied as the imagination of the people telling lies. The recognized reason that people tell lies is because they need to hide certain information or actions that could have a negative after effect on the liar and the people around him once the truth gets out. It is a way of diverting attention from what really transpired in the hopes that the people concerned will no longer be interested in finding out more details about the events as it actually happened. The fact is that people of all ages, race, and ethnicity lie. Children tell lies as part of their cognitive development processes. A lie is an acceptable product of an over active imagination that the child releases through story telling. Adults on the other hand lie for completely different reasons that are deemed unacceptable by proper society. An adult can lie in order to make himself more interesting as a person or to get ahead in the workplace. When among friends, lies are told to protect feelings, or keep secrets of others in order to reinforce the â€Å"trust† factor between friends. In truth, lies, regardless of the reason they are told, are unacceptable in any society. There is no such thing as a harmless, small, or even white lie. There are no innocent lies because once a lie is told, it immediately poses severe repercussions for the liar who will always be discovered n the end. When a person takes to lying in order become a popular and accepted person in social circles and is caught, the lie effectively ends any relationship that existed and creates an irreparable rift among those concerned. I believe that a person who says that he never lies is a liar himself. The images of people who we trusted to tell the truth and yet lie all the time surround us. From the politicians to the Hollywood celebrities we admire, they all seem to lie to the public on a daily basis and expect us to believe everything they say. They make telling a lie a proper and acceptable thing to do in society. How can we be expected to tell the truth to the people around us when we are surrounded daily by liars? Obviously, one of the major reasons that a person tells a lie, as evidenced by the politicians and celebrities is to assert their authority and influence on the impressionable people. When a lie is told, a wrong magically becomes a right. Even our own parents lie during certain instances and they should therefore never hold their kids to telling them the whole truth all the time. Basically, it is easier to tell a lie and deal with covering it up with more lies than it is to tell a truth with justifiable reasons. People seem to accept and deal with lies more easily, that is why people lie.

Digital Divide Date (DDD) Impact

Digital Divide Date (DDD) Impact Different from other forms of entrepreneurship, social entrepreneurships priority is to promoting both social value and economic value, as well as solving social problems. Most social enterprises are self-sustaining, and they target under served, disadvantaged or broken markets. Thus social entrepreneurship creates social impact in many areas, especially successful social enterprises. Digital Divide Date(DDD) as a internationally recognized non-profit social enterprise, whose social mission is to help economically or physically disadvantaged young adults, it practiced management successfully in Cambodia and Laos. DDDs successful business model and operation, as well as its impact on society reflects that social entrepreneurship creates social impact. DDDs impact can be seen in several areas as below. Firstly, DDD educated disadvantaged young adults to learn skills and helped them to take further progress in their education. Indeed, they provided its employees with computer training and English classes, as well as gave scholarships to all employees to study for job related degree at a local university. Therefore it had impact on education, at least among its employees, in these two countries. Secondly, DDD created jobs and provided opportunities for disadvantaged youth, who were less competitive in finding jobs due to lack of education. Once recruited, employees are trained about six months before starting work. Through its internally developed training program, employees learned basic skills, as well as business-specific skills. However, after 3 or 4 years when employees graduated, most of them need to leave the company and moved to other local firms, which is a way of maximize the impact on educating more disadvantaged young adults. In this way, DDD is able to recruit and educate as many people as possible. Moreover, as the number of business clients grew, so did the employees. Thus DDD made a job creation in Cambodia and Laos. Thirdly, DDD, as a social entrepreneur, made international partnership with a French NGO in 2008. DDD co-operated with the Centre for Information Systems Training(CIST) to provide IT training scholarship to disadvantaged Cambodian youth and help them find jobs in the local IT market, as well as train DDDs employees. The partnership plan was continued and expanded, which is a way of facilitating between different companies, even between different countries. At last, to scale up DDDs social impact globally, it wanted to grow existing operation to 1500 people and expand globally, which was aim to help more people in father reaches of the world. It had several strategies, such as organic growth, partnership, joint ventures, or social franchising. However, whichever strategy it was, the mission was to help more people who were economically or physically disadvantaged through all over the world. Therefore, this kind of scaling up or growth would bring more social benefits to the society. DDD, as a social entrepreneur, although it faced operational challenge in many ways, its business model surely promoted social value, as well as economic value, since it educated people, created jobs, made a partnership with other company. In addition, its success wasnt not only just confined to Cambodia and Laos, but also international cooperation. Moreover, it also worked on solving these countries social problems, such as healthcare. In conclusion, whether it is non-profit social entrepreneur or not, as long as it is successful and its mission is to integrate social and economic value creation, it will bring social benefits to society domestically, or internationally. Moreover, one successful social entrepreneur will encourage or attract other entrepreneurs to become social. Therefore, social entrepreneurship is a way of creating social impact. 1500-2000 Words. One and a half line spacing, Arial or Times New Roman, 10, 11 or 12 Point using in text citation where relevant and appropriate. 2.01  Introduction The aim of setting up the Food Truck-Vanpire is to take our various types of meals and soft drinks to wherever we can find our target market. It could be on the beach, a picnic ground, as well as any festivals or events. Another aim is to build recognized food truck brand, which will provide people high quality and healthy food faster at a cheaper price. We will offer our customers the opportunity to either purchase our neatly packed foods or take their orders and we will prepare it. We have perfected plans not to allow our customers wait longer than necessary. At The Food Truck-Vanpire, our meals will be prepared, served and sold at a pocket friendly price, as well as environment friendly. The health of our customers and low cost are of top most priority to us. The mobile food truck is certainly not a new industry here, since Pop Washer established CBD icon The White Lady in 1948. However, the industry is much hotter than ever and we want to have a stake in this market. Our goal is grow the food truck business to have franchises all over NZ. 2.02  Research There are nearly 105 food trucks all over NZ and 44 of them located in Auckland, therefore surely that will be high competence. As a team together, we critically studied the market to know if we are truly ready to launch our mobile food truck business in Auckland. Below are summary of the SWOT and PEST analysis that was conducted on behalf of The Food Truck-Vanpire; 1. SWOT Analysis Strength: Due to the fact that the truck is a mobile food establishment, thus not being tied to a single location, will help us maximize profits at different locations. Having an eco-friendly food truck on campus or CBD during late night hours will allow students or office worker to get their hands on food without leaving the campus and having to worry about getting home or to their next destination. And it is also available to serve different food at any time and any location to meet customer needs. Weakness: The first weakness is our lacking of experience, being a new entrant, we need a lot of paper work and learning work to do before operating food truck business. The second weakness is that the food truck has limited menu selections, so that the importance of this business is offering unique food or a range of food selections. The last weakness should be permits. Due to the fact the truck will need numerous permits to be able to sell food at various locations. Opportunities: Not tying down to one location is a good opportunity for our business, since we have various locations to set down. For example; we could serve our foods and beverage in two or more different location at a day, as long as we figure out when and how move from one location to another. Unlike restaurant, if one location doesnt work well, we can choose another one to operate our business. Another opportunity is various food selection. If a type of food is not selling well, it is easy to try another type of cuisine. Threat: Like any other business we have our own threat as well. Since it is a mobile food truck, one of the threat could traffic problem in rush hours, which can delay our movement. As a result we could miss our golden time and lost our customer in our intend area. Another threat we could face is parking. Indeed it is difficult to find a place to park at some locations, which means we cannot sell food at all. The last threat is the government policies, which could also pose a great threat to the mobile food truck industry. 2. PEST Analysis Political Food trucks have become a wildly popular and important part of the hospitality industry, and they are more environment friendly than any other food industries. So that since food truck first started in NZ, government opened many channels to food truck business and there are well established guidelines provided by Auckland Council. With the growing of food truck industry, as long as the trucks continues providing honest and quality food, there would be more channels and places that government would open to food trucks. Economic The food trucks attract pedestrians to commercial districts which means increased sales and a more vibrant retail business overall. By offering low-price, culturally diverse and health food for people, they give people more reasons to frequent local shopping districts. They also cooperate with festivals (events) and provide various food and drinks to participants, which brings increased sales to themselves and the organizers. Furthermore, they are more environment friendly than restaurants, which is another way of economic benefit for society. Social By offering low-cost and culturally diverse food for people, the food truck as a form of business, becomes a trend among new entrepreneurs, especially young generation, which is a way of starting a new own business. Its social value is not only creating opportunities for unemployment, but also contributing to the rise of both food and local tourism, as well as itself becomes a tour spot. Moreover, It cooperates perfectly with majority of festivals and being a apart of them gives more pleasures to the people. Technological The food truck manufacturing techniques has strongly influenced the mobile food business , which is capable for business runners design their own unique trucks, as well as IT techniques. Indeed, Smartphones and social media in particular have taken the mobile food business to a different level. Most food trucks are using the internet to keep customers informed of their locations in real-time and engage with customers. 2.03 Business Opportunity a. Low cost of entry. -compare with other food industries, food truck costs less to start the business. b. Low cost and easy market. -most food truck does market through social media, such as twitter and facebook, so that cost less than any other business. c. Mobility. -unlike restaurants, food truck can change selling location one to another, which means more opportunities to this business. d. Diverse food choices -unlike restaurants, food truck can change menu one to another easily, which means more opportunities. 2.04 Industry Hospitality Industry 2.05 Ownership General Partnership The Vanpire will be owned by three founders and operated as General partnership. 2.06 Vision Statement: To be a leading mobile fast food provider by expanding more outlets anywhere in New Zealand. Will be recognized by selling franchise in neighboring country like Australia and be known globally in which the people will value the convenience and great tastes. 2.07 Mission Statement: Our main mission is to offer a conveniently fast and mouth watering fused Asian-Western delicacy in the busy streets of Auckland. 2.08 Goals and Objectives Objectives: To provide delicious meals at the reasonable price with a taste of a fused culinary experience at the customers convenience. To be known as the leading hunger buster mobile cuisine in the streets of Auckland. Goal: To establish a profitable mobile cuisine in a way that customers satisfaction is more valued by providing clean, healthy and delicious meals. That will make customers want to return again and again. To earn $120,000 profit of business year to cover up all expenses. To be recognize member of food chain industry that will be able to expand the business opportunity by opening more branches (mobile or mall outlets) after 3 years of productive operation or by selling a franchise nationwide. 2.09 Structures, Systems and Processes Locations The Primary location of the mobile food restaurant is in the heart of Aucklands Central Business District, where the most people will be seen. The area is made up of the citys largest concentration of skyscrapers and businesses that will be a very important part of the food business. The target markets of the mobile food restaurants would be the residents, tourists, employees and even the passerby. The city also has an educational institution where the students are also part of the target market. Auckland is a melting pot and has a rich cultural diversity which give us the idea to fused Asian-Western cuisines. Facility   Ã‚   Truck dimensions 11H   X   25L   X   7.5W The Vanpire will be open for 7 days a week for breakfast, lunch and dinner. The shifts and the schedules will be written by one of the Manager Mr.Bo Huang. Mr.Bo Huang will be in charge in the daily work shifts and the location of the mobile food restaurant. He will plan and decide the route and area our Vanpire food truck will be situated. The storage and inventory will be the responsibility of Mr.Huang, He will ensure the freshness of the food that will come from the warehouse. He will have the checklist on the store materials and replenished the stocks regularly. To make certain of the quality of the food, Mr. Ranie Lopez will be giving in-house training to the new employees about the food hygiene and proper food handling. Setting up the list of daily menus is one of the responsibilities of Mr. Lopez. He will make sure that the food is delicious that the customers will return again and again. Health and safety of our employees and customers are important to us.Mr. Lopez will ensure that our company is 100% compliance to the New Zealand Health and Safety legislation. Ms. Rochelle Pagayonan will be handling the recruitment of the personnel. She will be handling the recruitment process, job interviews and even the pay rolls. Ms. Pagayonan will be also handling the administrative job, she will secure all the necessary licenses, permits and fees that the Vanpire food truck needs for the operations. She will liaise to every supplier from rice products up to the vegetables. Ms. Pagayonan will also create the opportunity to cater and setting up our Vanpire Food truck in any events that will be held here in Auckland, events like concerts, carnival or festivals. She will be keeping purchasing records, invoices and daily expenditures. Customer is the heart of our business and their satisfaction is valued at Vanpires food truck. They shall be greeted by our server or manager on duty at the service counter area taking the orders. Once the customers order has been taken the receipt will be passed on the cook. The cook will take the order receipt then prepare the meal. The meal must be prepared in at least 2 minutes per order and must be delivered to the customer in warm temperature. The kitchen is equipped with oven, griddle, 2 deep fryers, refrigerator, and a juice dispenser as well as a coffee maker. Three personnel will be in the shift, the cook, server and the duty manager. The Vanpire Food truck will be clean on starting shift and during the end shift. It will be job of the duty manager to drive the food truck and must be a licensed driver. The closing personnel will do the inventory and must prepare the materials that will be used next day. All the sales profit will be handled by the on duty manager. Business timings Monday   9:00am to 5:00pm Tuesday   9:00am to 5:00pm Wednesday   9:00am to 5:00pm Thursday   9:00am to 5:00pm Friday   9:00am to 5:00pm Saturday/Sundays 7:00am to 2:00pm Suppliers Suppliers gave us the reasonably best prices to support our product and daily operations. We shall be establishing good relationship with our qualified suppliers. These suppliers can deliver according to the schedule. 2.10 Target Market and Marketing Strategy Target Market Strategy The Vanpire food truck is committed to deliver high quality western and Asian food to different consumers who are around the CBD area that are looking for fast, affordable and excellent food. Even though the Food truck is designed for everybody but the biggest buyers are the young adults ages from 25-35 years old who wants fast and delicious food from the food truck not to mention that most of the people in that age are very fond in attending events like concerts and sports events. The idea of starting food truck business is to sell foods in the areas where the people find difficulties in locating nearby restaurants or people who wants fast and affordable foods. In places like flea markets, camping grounds, sports event center, music festivals, construction sites, carnival these are the components that will guide in choosing our location. Strategic options Cost leadership One of the main goal of the Vanpire food truck is to serve a healthy food for the customers at a very low price, the management meticulously choose the best supplier in the area but with a reasonable price of ingredients used for the meal so that the customers could have a fresh and healthy food. Differentiation The Vanpire Food truck is unique from other food trucks in Auckland because the concept of the food truck is a fusion of Asian and Western cuisine so that our valued customers would have something to choose from. Market Penetration The Vanpire food truck offers affordable foods below the average price of a normal food truck meal but with abundant servings that is why Vanpire lovers always keep coming back for more. However, if the sales of the food truck increase, the price of the product probably would be the same with the other food truck. Product development Every month the Vanpire food truck introduces new western and Asian cuisine for the customers to try on. However, there would be a suggestion box in the food truck and a survey form that the staff would ask kindly to the customers so that if there is any suggestions and complaints from the customers regarding the service and the products that the Vanpires offer would be heard by the management. Marketing Strategy   Ã‚   The vampire food truck marketing strategy is based on providing our customers with the most delicious western and Asian food at a very low price. We will start our first food truck as a food  truck tester. If the food truck business would make a good market we will plan to expand a few more food trucks in the future. We will create a loyalty plan for our loyal customers. For every meal that they will purchase, we will give them discounts and even freebies in celebrating our food truck anniversary every year. Social media ( i.e facebook, twitter, instagram ) is our last tactic in our marketing strategy it is where we will be announcing our schedules daily so that our valued customers would know where to find us. 2.11 Personnel Plan The Vanpire is a small business where employees are categories including a Duty Manager/Driver, Cook/Chef and Window Attendant. Mr. Huang will be the Duty Manager/Driver of the food truck. Whenever there is a last minute absence of the employees Mr. Huang and Mr. Lopez is responsible for filling the position. We assume that there would be a total of three employees. One chef and one window attendant in the food truck and one kitchen hand in the warehouse for food preparation. There would be a part-time Chef and Window attendant every weekend so that the regular staff would have their two days off every week. Two of the owners Mr. Lopez and Mr. Huang will be in attendance during business hours to supervise the food truck. Position Quantity Rate Avg Hrs Sub-total Total Duty Manager 1 Chef 1 $17.00 8 $ 136 Window attendant 1 $15.00 8 $ 120 Kitchen hand 1 $15.00 4 $ 60 Total staff cost $ 316 2.12 Critical analysis The Vanpire food truck is owned by Mr. Huang, Mr. Lopez, and Ms. Pagayonan. The main purpose of their food truck business is to deliver excellent, faster and affordable food for their customer. It is a trend nowadays to own a food truck business here in Auckland . It is an advantage to food truck businesses in events in carnival grounds, music festival grounds and even in sports event centers to sell their goods where restaurants and other food establishments are not available in the area. The starting capital of their food truck business can range to 100,000 NZD, with a reasonable amount of capital in starting up a business. The vampire food truck with their unique fusion of western and Asian delicacies can be a big hit even though there were a good amount of other food trucks in the area. 2.13 Conclusion The management is very positive that the Vanpire Food Truck can reach its goals, producing sales of approximately $120,000 by the end of the year. The Vanpires food truck management carefully considered its customer satisfaction wholeheartedly and its ability to grow its sales average to capture market share in food industry. The operational issues that we had identified which are human resource and product quality. Human resource is one of the issues an entrepreneur is facing because it is the most important part of any business. Human is a capital of any business and will not work properly without this capital. Failing to properly manage human resource will have a great effect on the business operation, cost and especially the quality of the product or the service rendered. In Human resource, delegating the right person on the right task. To be effective, human resource personnel must ensure the competency of the person by evaluating the applicants knowledge, skills and experience fit for the position. Failing to hire experienced personnel will have a great impact in time and costs. Hiring a highly competent person is not the end of human resource process. To an efficient employee the employers must provide hands on training for their new employees, skills development and performance evaluation for thei r existing employees. Poor human resources have a strong link with the product and service quality. Poor quality is one of the operational issue a company is facing. In any business the most important people are the clients or the customers and their satisfaction must be guaranteed. The life of the business is in the customers so the Quality of the product must be ensured at all times. Delivering poor quality products or services to the customers may become a problem to the organization. Customers may lose the trust on the organization and may never use the product if the product is bad. A company with poor quality product my lose their reputation as well. For an example, a construction company with a poor performance due to the poor quality of the service will have a increased in cost because of the repetition of work and delay of the time allocated to the project. Quality must be in high priority and a good input will have a good outcome. Company must ensure the quality control of their service; delegate a competent quality inspector to guarantee the quality of the product. Material to be use must be check for the quality. One of the management issues is stress management. Work related stress is normal to every company or a working person. There are many reasons why people get work related stress. Delay in schedule, conflict between situations, task overload, lack of sleep and even work relationships are the causes of work related stress. Stress management is important to every working persons even what kind of work a person is doing there will be always a stress and it is always how people react or handle it. There are many ways to management stress at work. First way to handle stress is take care of yourself first, take a lot of sleep and healthy food of course you cannot work properly if you are drained. Maintain social circle outside work, life must not revolve around work only. Always be prepared on the potential issues and prepare a contingency plan. Put first things firsts and have a to do list and work schedules to allow prioritization. Second management issue will be time management, poor time management will be stressful to every entrepreneurs. Poor time management may lead to overload of work or a delay in delivery of service. Good time management is essential to entrepreneurs and it helps them handle the priorities. Entrepreneurs must set up a prioritization from high priority to low priority and must delegate the responsibilities to his competent personnel. Making a schedule helps entrepreneurs plan and organize business activity which will aid him identify the crucial task. Entrepreneurs must have a daily checklist that will aid him to recognize things that have been already done and emphasize which activity needs attention. Creating a solid culture is a main core in every company. So every leader must consider some steps to achieve strong foundation of their company. Its not always business operations first, people second, behind every successful company there is a people behind it, who work hard every day to help achieve the companys goal. First, there would always be a transparency so that the employees will feel that they have knowledge of the companys strategy and responsibilities. For example, during monthly meetings of every department the managers would discuss the companys whereabouts, what would be the next project or if there are any issues regarding the services. Second is, every employees need to balance their work and personal life, sometimes we need to take a moment to stop and try to hit the reset button, so every manager or employer must consider their employees life, so that employees could think effectively and be productive in their work, or the company could arrange team building act ivities so that the employees could relax and have some fun at the same time. The more the employee feels happy in his life the more productive he/she is. Third, communicating to your employees. If there is an issues that needs to be discuss, it might be effective to try to gather all your employees immediately and talk to them what went wrong in a project/ or services that they offer, or you could even talk to them occasionally about their life outside work so that they would feel comfortable to open up to you. Fourth, set your organizational design into place. It is simply shows how you do things in your company. It includes communication, company policies, employee responsibilities, meetings etc. For example, every month there would be a meeting in every department? How about every section? Does it need to have meetings every month as well? What are the specific duties and responsibilities of every employee in the human resource department? If you have it designed well, every emp loyee in your company will do their jobs effectively. Fifth, the employee must feel empowered and have a sense of freedom in their work. For example, in giving guidelines it must be specific and let the employees to their best without criticizing every step that they make in doing the task. The more freedom they have on their task, however you can manage them but not too much micromanaging them, help them find solutions, the more they feel being part of the organization and contribute in the culture of the company. And lastly, in every employee individual achievement there is always a reward waiting for them. In other companies there are many dedicated and excellent employees, however, they were taken for granted for all their effort in the company, they feel left out. Sometimes, the company must give their employees some motivation to achieve their task. Company leaders must be generous to their staff, because the main foundation in every organization is the people working behind it.   References Street trading and performance. (2017). Auckland Council Web site. Retrieved July 2016, from http://www.aucklandcouncil.govt.nz/EN/licencesregulations/streettrading/Pages/mobileshopsandstalls.aspx Street trading and performance (Auckland Council 2017) Mark Piscopo (2017). Fast Business Plans Web site. Retrieved from http://www.fastbusinessplans.com/sample-business-plans/restaurant-business-plan.html?showall=start=2 Restaurant Business Plan (Mark Piscopo 2015) Brett Lindenberg (2016). Food Truck Empire Web site. Retrieved from The Complete Breakdown of Food Truck Operation Costs Starting a food truck? (Brett Lindenberg 2016)      Ã‚  

Performance Enhancing Drugs

Performance Enhancing Drugs Should Performance Enhancing Drugs Be Illegal? There are many different types of ‘performance enhancing drugs. Athletes commonly use performance enhancing drugs to boost endurance, strength, adrenaline, energy, stamina and concentration. This essay will elaborate on reasons as to why performance enhancing drugs should be illegal in all codes of sport, specifically. These three main reasons include the effects performance enhancing drugs can have on an athletes person, integrity of athletes and sporting events or meets. As well as disadvantages other competitors, who choose not to use performance enhancing drugs, experience and are not creating an even playing field. Sporting competitions and events are at their most competitive and entertaining when all athletes are using their naturally abilities and not relying on performance enhancing drugs to power their efforts. Sporting competitions are supposed to be a showcase of a persons natural ability, their mental strength and how far they can push their bodies whilst performing against some of the best athletes in the world. Sporting competitions should not allow the use of performance enhancing drugs because they change the natural ability and make-up of the athlete and their performance, possibly awarding the athlete with untrue medals and prizes for their supposed achievements. Athletes not using performance enhancing drugs, whether this is due to the athlete not wanting to risk their health by taking performance enhancing drugs, not being able to fund the taking of drugs or just because they think it is wrong, can be disadvantaged compared to athletes who do take the drugs. These specific athletes have the tendency to have higher achieving, performance enhancing drug using, athletes chosen over them for positions in teams and events. This then causes non-drug taking athletes to spend less time practicing their chosen sport, to lose money if competing in professional competitions, to lose mental and physical strength as well as compromise personal success. Also a majority of division one competitions involve teenagers as well as adults. Taking performance enhancing drugs for a teenager would have a worse side affect on their body than it would on an adult. Sportsmen who use performance enhancing drugs may suffer physical effects including liver and kidney damage, baldness, skin discolouration, testicular shrinkage, a higher voice, infertility and breast growth. Women however, may experience liver and kidney damage, deepening of the voice, breast reduction, menstrual cycle irregularities and facial hair growth. As well as these physical effects, men and women both can be subject to emotional distress, severe mood swings, hallucinations and violence on and off the field. Performance enhancing drugs, if taken by an adolescent, can cause long term health problems and stunt the persons further development. A recent study of high school students in America shows that statistics on students who used steroids rose from 1.2% of 40 kids to 1.7% of 40 kids in one year. Therefore, performance enhancing drugs can cause complications on an athletes health, mentally and physically, are untrue to what sporting events are about and their ethics and disadvantage many athletes as well as imbalance the playing field. All of these reasons strongly indicate that performance enhancing drugs should be illegal in all codes of competitive sport. Bibliography: unknown, January 25th 2001, Drugs: An Athletic Wrecking Ball, [online accessed 31/05/2008] URL:http://www.thepost.ohiou.edu/archives/archives3/jan01/012501/editorial.html unknown, May 5th 2008, Academics Defend use of Performance Enhancing Drugs, [online accessed 31/05/2008] URL:http://www.smh.com.au/news/national/academics-defend-use-of-performanceenhancing-drugs/2008/05/04/1209839456349.html Jeff Wilson, January 28th 2005, Performance Enhancing Drugs Have Potentially Damaging Effects, [online accessed 31/05/2008] URL:http://observer.case.edu/Archives/Volume_37/Issue_15/Story_44/ Kathy Henry, unknown, Performance Enhancing Drugs-Athletes Should be Allowed to use Them, [online accessed 31/05/2008] URL:http://ezinearticles.com/?Performance-Enhancing-DrugsAthletes-Should-Be-Allowed-to-Use-Themid=719944 unknown, unknown, Performance Enhancing Drugs, [online accessed 31/05/2008] URL:http://www.termpapers-termpapers.com/dbs/f4/sjf202.shtml Mayo Clinic staff, December 26th 2006, Taking Performance Enhancing Drugs: Are You Risking Your Health?, [online accessed 31/05/2008] URL:http://www.mayoclinic.com/health/performance-enhancing-drugs/HQ01105 John W Orchard, Peter A Fricker, Susan L White, Louise M Burke and Deborah J Healey, May 9th 2005, The Use and Misuse of Performance Enhancing Substances in Sport, [online accessed 31/05/2008] URL:http://www.mja.com.au/public/issues/184_03_060206/orc10359_fm.html

Determination of the Enthalpy Change of a Reaction :: GCSE Chemistry Coursework Investigation

Determination of the Enthalpy Change of a Reaction Determine the enthalpy change of the thermal decomposition of calcium carbonate by an indirect method based on Hess' law. Determination of the Enthalpy Change of a Reaction Determine the enthalpy change of the thermal decomposition of calcium carbonate by an indirect method based on Hess' law. Using the proposed method of obtaining results, these values were gathered: Reaction 1: CaCO3(s) + 2HCl(aq) CaCl2(aq) + CO2(g) + H2O(l) GRAPH Â ¼ in both cases represents the mean of the data. Using the equation for enthalpy change: H = mcT Where: m = Mass of liquid to which heat is transferred to (g) c = Specific heat capacity of aqueous solution (taken as water = 4.18 J.g-1.K-1) T = Temperature change (oK) We can thus determine the enthalpy changes of reaction 1 and reaction 2 using the mean (Â ¼) of the data obtained. Reaction 1: H = 50 x 4.18 x -2.12 H = -443.08 This value is for 2.51g of calcium carbonate, not 100.1g which is its molecular weight. Therefore: H = -443.08 x (100.1 / 2.51) = -17670.2 J.mol-1. H = -17.67 kJ.mol-1. Reaction 2: H = 50 x 4.18 x -10.3 H = -2152.7 This value is for 1.37g of calcium oxide, not 56.1g which is its relative molecular mass. Therefore: H = -2152.7 x (56.1 / 1.37) = -88150.7 J.mol-1. H = -88.15 kJ.mol-1. Hess' law states that: 1"The total enthalpy change for a chemical reaction is independent of the route by which the reaction takes place, provided initial and final conditions are the same." This means that therefore the enthalpy change of a reaction can be measured by the calculation of 2 other reactions which relate directly to the reactants used in the first reaction and provided the same reaction conditions are used, the results will not be affected. We have the problem set by the experiment: to determine the enthalpy change of the thermal decomposition of calcium carbonate. This is difficult because we cannot accurately measure how much thermal energy is taken from the surroundings and provided via thermal energy from a Bunsen flame into the reactants, due to its endothermic nature. Therefore using the enthalpy changes obtained in reaction 1 and reaction 2 we can set up a Hess cycle: Thus using Hess' law we can calculate the enthalpy change of reaction 3. Reaction 3: H = Reaction 1 - Reaction 2 H = -17.67 - (-88.15) = +70.48 kJ.mol-1. Comparing the value +70.

Dairy Products :: Nutrition, Proteins, Vitamins, Minerals

Milk is an excellent dietary source of high-quality protein vitamins and minerals. Dairy products like cheese also are an important part of a well balanced diet Cheese is contain of the same basic materials found in milk, but in the form concentration. Include casein, fat, some vitamins , soluble and insoluble salts. Soy bean protein is a popular food ingredient used throughout the world for its nutritional and functional properties, especially after the FDA in the United States allowed a soy health claim in 1999(Fukushima, 2001). This claim has sparked the development of new soy foods (Zhong, Wang, Xu, & Shoemaker, 2007).The traditional product coagulation of soy proteins has also been considered a way of producing soy protein gels, The milky white floid obtained from soybean by soaking ,grinding and filtering is called soymilk.(A.A. Gatade, and, & Sahoo, 2009)Soymilk contains some major and minor components like protein ,fat, carbohydrate ,calcium ,iron, sodium, carotene, vitam in-E, and riboflavin(A.A. Gatade, et al., 2009). The soymilk is used in many products like yogurt, cheese, etc.(Wang, Xiong, & Wang, 2001). Uses of animal rennet became limited for religious reasons .Most of Muslim people consider that cheese is produced by an enzyme which comes from an animal and slaughtered on the non Islamic way no halaal. And also soybean cheese for vegetarian people who did not eat animal product .. Calf rennet which prepared and obtained from the fourth stomach of calves sucking (Nagodawithana & Reed, 1993) one of the important enzymes is traditionally used for cheese making all over the world . Since 1960s. the production of cheese increase considerably and number of cattle decrease this caused lessen in rennin. Owing to the rapid growth and the relative inexpensive growth substrate the microbial rennet like milk-clotting enzyme (MCE) proteinase is very important in dairy technology has become a popular rennet substitute.(Pei, Yu, & Chou, 2005).Proteinase is capable of cleaving protein into peptides and amino acids, they are characterized by their optimal pH (acid, neutral or alkaline), their temperature, their ability to hydrolyze specific proteins (Law,1999). Milk coagulation is the basic step in cheese manufacturing. Milk clotting enzymes are the primary active agents in cheese making, which involves the enzyme-mediated cleavage of kappa-casein which covering the protein micelles at the peptide bond Phe 105-Met 106 that renders the casein micelles unstable and eventually causes aggregation that yields a clot or a gel.